Branding

Learn to define & position a brand and communicate the brand effectively internally & externally, via social media, PR, advertising, and other channels.

Some assume that branding a business or product is as simple as throwing together a cheap logo and picking pretty colors. This is not an effective way to establish a brand.

Get a framework for branding, and learn how to develop and launch a brand and measure its success. Here, you can learn how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels.

We can give you information on how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. We offer solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.

Manson Branding

  • January 21, 2016

    The Key to Success in Digital Marketing = Happiness

    This is a fast paced digital world we live in and hotel marketers are always looking for creative ways to cut through all the clutter and engage with customers. Why is this relevant now in the age of an exploding digital media landscape where consumers ar  More...

  • September 5, 2015

    Marketing: A Signature

    How is your business defined? What do you do? What do you offer? What is the goal of your business services? With that, lets come up with a signature for your company. Whats a signature you ask?

  • May 12, 2014

    The Difference Between A Manager & An Effective Manager

    Over our careers, we have worked under many managers good and bad. Some of us may have been managers. Some good and bad. Most, if not all bad managers, have no clue that they are indeed, BAD MANAGERS.

  • February 10, 2014

    Ten Ways To Build A Brand For Your Small Business

    Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzg of agency Mystery explains how   More...

  • June 11, 2013

    Why Does Your Business Need A Website?

    Reason #1 – Online brochure Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your busin  More...