Branding

Learn to define & position a brand and communicate the brand effectively internally & externally, via social media, PR, advertising, and other channels.

Some assume that branding a business or product is as simple as throwing together a cheap logo and picking pretty colors. This is not an effective way to establish a brand.

Get a framework for branding, and learn how to develop and launch a brand and measure its success. Here, you can learn how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels.

We can give you information on how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. We offer solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.

Manson Branding

  • June 2, 2013

    Poor Marketing: A Gas Station

    I was avoiding getting gas around noon because thats when everyone else seems to gas up too (lunch break). I couldnt avoid it so I figured I would just deal with it. When I got there, it was emtpy. Why? Location? Prices? Poor marketing.

  • February 11, 2013

    Branding: Your Mission

    Your mission is what your company is doing, why, and for whom. Your brand mantra is a statement of why you exist.

  • December 19, 2012

    Facebook page vs. business website: what’s more important?

    On Facebook, you are a user not a customer, and this means you don’t have much right to complain. Facebook answers to its shareholders – not to its users. .

  • November 19, 2012

    Reasons Every Hotel Should Have Its Own Website‏

    I tell you what travelers are looking for on your site, the most important reasons to tell your own story & why a brand website isn’t enough.

  • February 2, 2012

    Branding Your Business: Dont Fit In – Stand Out!

    When I am hired to assist a business with marketing, I generally ask them "Whats so special about your business?" Their reply, "We have great products, knowledgeable staff and wonderful service." Well thats good. Good thing you and EVERYONE youre competin  More...