Learn to define & position a brand and communicate the brand effectively internally & externally, via social media, PR, advertising, and other channels.
Some assume that branding a business or product is as simple as throwing together a cheap logo and picking pretty colors. This is not an effective way to establish a brand.
Get a framework for branding, and learn how to develop and launch a brand and measure its success. Here, you can learn how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels.
We can give you information on how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. We offer solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.