Branding

Learn to define & position a brand and communicate the brand effectively internally & externally, via social media, PR, advertising, and other channels.

Some assume that branding a business or product is as simple as throwing together a cheap logo and picking pretty colors. This is not an effective way to establish a brand.

Get a framework for branding, and learn how to develop and launch a brand and measure its success. Here, you can learn how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels.

We can give you information on how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. We offer solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.

Manson Branding

  • August 23, 2011

    Powerful Branding: How Do I Know What Makes My Business Different?

    Some people struggle to work out what makes their businesses different. I hope what follows sheds some light on what is an incredibly difficult topic. I’m going to take the photography industry, if you don’t mind, because it’s a great example. There  More...

  • April 25, 2011

    Why You Should Openly Share Your Genius

    We don’t hard-sell now, it simply isn’t the “done” thing and it not only smacks of desperation, it’s downright rude. Nowadays it’s far more fun to be helpful. We’ve moved to a much more tactical approach to new business marketing where we op  More...