Millions of brands and businesses actively use social media, and Facebook is an essential component of any social media marketing campaign. But over the last few months, businesses have found a less useful tool.
Facebook has shifted the goal posts, reducing the visibility of posts in users’ news feed. When you update your Page, as few as 15 per cent of your Facebook fans will actually see your updates unless you pay for a Promoted Post, which can be extremely pricey if you have a high number of fans.
Their decision to prefer paid content could have significant consequences on the way how users will interact with content that comes from companies. But now back to the initial question: Facebook page vs. business website: what’s more important?
On Facebook, you are a user not a customer, and this means you don’t have much right to complain. Facebook answers to its shareholders – not to its users. .
To be more flexible with the way you publish and promote your content you need your own business website. By creating your own website, you retain control over the look and feel of your business content. You also future-proof your business against Facebook’s ever changing rules and algorithms, and you give your business a better chance of being found in search.
Adding a blog as well as a Facebook page (and/or Twitter, Google+ and Pinterest) to your business website has some great advantages as it will improve your Google rankings in a very natural way.
Many businesses, particularly SMEs, find the idea of creating a website daunting. They expect it to be complicated, time-consuming and expensive. It doesn’t have to be.