Kathleen Kennedy Is A Moron
16Apr

Kathleen Kennedy Has Destroyed The Lucas Vision & Star Wars

When I heard Disney was buying the Star Wars franchise, I was hopeful. I understood that the Disney machine would take advantage of their marketing and brainwashing power to slap a star wars logo on even more things than George did. And he was the originator god father. He knew his brand and knew its value. All of the others followed his lead. I had hoped that Disney would cherish the foundation established by a movie released when I was [...]

Branding, Operations, Politics, Rants
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18Mar

5 Reasons NOT To Use Facebook As Your Company Website

International Companies. Regional Musicians. Your local bakery. They all have a presence on the social media giant that is Facebook – and rightly so. Facebook is an essential part of any business’ online marketing toolkit. But it’s NOT a website! Or, more precisely: it’s not YOUR website. Businesses have and will continue to lean on social media for online marketing, but is it a good idea to throw the traditional dot com website out the window? No. And here are some reasons as [...]

Branding, Common Sense, Marketing, Operations, Stupid People
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02Mar

Your Business Doesn’t Need A Facebook Page

I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages for business, and why your business probably doesn’t need one.   Social media marketers will extoll the merits of Facebook fan pages because, [...]

Branding, Marketing
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