Categories Archives: Marketing

When it comes to promoting products and services, organizing events offers opportunities for companies to effectively raise the level of public attention and generate interest around their brand. While the means by which companies have capitalized on such  More...

The 2015 NextRadio numbers reveal growth in downloads, listening, viewing and interactions for the NextRadio app. Between the growing usage among those capable of experiencing NextRadio and the increasing demand from those who wish they could experience N  More...

The radio industry grew its digital ad revenue 11.4% last year, to $550.8 million, and is poised to grow even faster this year, according to a study conducted by Borrell Associates on behalf of the Radio Advertising Bureau (RAB). “Benchmarking: Loca  More...

This is a fast paced digital world we live in and hotel marketers are always looking for creative ways to cut through all the clutter and engage with customers. Why is this relevant now in the age of an exploding digital media landscape where consumers ar  More...

Running a small business is hard work. But just because you have a small team, and you won’t be buying a TV spot during this year’s Champions League Final, doesn’t mean that you shouldn’t be investing in email marketing. A common m  More...