Fruity Pebbles cereal is teaming with Nike and LEBRON JAMES on the new Nike LeBron James 19 Low Magic Fruity Pebbles shoe and the new Magic Fruity Pebbles cereal. The shoe features actual photography of the Magic Pebbles, which are red and yellow cereal flakes. The flakes, which taste the same as regular Fruity Pebbles, magically turn milk purple. The cereal can be found at select retailers nationwide beginning March 7th.